INTRODUCTION

A digipack is a fantastic form / version of integrated advertising as you can freely customise it in a way which appeals and attracts your target market which creates preferred reading  (Hall) and it really connotes to your audience who you are as a brand.  Following our shoot and evaluation, we went through our images and used one which was already brought up in our shoot evaluation and one which we hadn’t noticed until we took a closer look.

REFLECTION

SKILLS

The main skill which I have developed in the process of making this draft is the application of typefaces and developing / altering them using stroke, italics and FX to accurately convey my chosen genre.  Luckily, I had already had some experience with typefaces and FX so this draft served as a little reminder to re-enforce my skills. Additionally, I learned how to implement measurements; which was key for creating the spine for our digipack. This along with implementing the technical conventions of a digipack will help with the final product as we can ensure that our digipack is represented to the audience as the same (appealing to conventions) but different.

CONVENTIONS CHECK-IN

The majority of conventions we were able to include; there is a strong lack of graphic design on our first draft which as a result, effects how our genre and key brand descriptors are represented.  There is also a complete absence of  the 4 panes.

Looking at the conventions check in, our first draft is rather good but evidently has room for major improvement. When developing draft two, we will pay particular attention to any potential graphic design / typeface work we can implement to make it that little bit better; alongside implementing the conventional 4 panes.